Getting sizes right is one of the most important — and most overlooked — parts of a wholesale golf shoe order. Order too many extreme sizes and you are left with dead stock; order too few core sizes and you sell out of your best-selling pairs in weeks. This guide explains size runs, size ratios and how to handle EU, US and UK sizing.
Size run vs size ratio
- Size run is the range of sizes a model is available in — for example EU 39–48 for a men's style.
- Size ratio (or size curve) is how many pairs of each size you order within that run.
Your supplier controls the size run; you control the ratio. A good ratio follows how your customers' feet are actually distributed.
Typical size runs for golf shoes
Across our range, typical size runs are:
- Men's: EU 39–48, with several models up to EU 49 for big-size programs
- Women's: EU 35/36–43
- Unisex: wide runs such as EU 35–46 or EU 36–48, so one SKU can serve both men and women
Unisex models like the G8001 are useful for simplifying inventory: fewer SKUs, broader coverage.
Converting EU, US and UK sizes
Golf shoe factories in China usually produce in EU sizes, while North American customers shop in US sizes and UK customers in UK sizes. Keep three things in mind:
- Conversions are not identical across brands. The same EU size may be labeled with a slightly different US size by different manufacturers. Always use the size chart for the specific model you are ordering.
- Men's and women's US sizes are different scales. A women's US size is usually about 1.5 sizes larger than the men's US number for the same foot. Unisex models should list both.
- Foot length in centimeters is the most reliable reference. Ask your supplier for foot length (or insole length) per size and publish it in your listings — it reduces returns.
Every product page on our website includes the size chart for that model. Before your order, we can confirm the EU/US/UK labeling you need for your market.
How to build a size ratio
Most size curves are bell-shaped: middle sizes sell most, and the smallest and largest sizes sell least. Here is an example of how a buyer might spread 60 pairs of a men's style across a core run. It is a starting point only — adjust it with your own sales history and market.
| EU size | 40 | 41 | 42 | 43 | 44 | 45 | 46 |
|---|---|---|---|---|---|---|---|
| Pairs (example) | 4 | 8 | 12 | 12 | 12 | 8 | 4 |
Practical tips:
- Use your own data first. If you already sell shoes, your past size sales are the best predictor.
- Markets differ. Average foot sizes vary between countries, so a curve that works in one market may need to shift for another.
- Keep extreme sizes lean. Order only a few pairs of the smallest and largest sizes, and reorder them from stock if they sell.
- Test first, then scale. With stock orders from 1 pair, you can test a new model across sizes before committing to a large ratio order.
Width and fit
Golf shoes are worn for four or more hours while walking, so fit complaints lead quickly to returns. When you evaluate samples, have people with different foot shapes try them on, and note whether a model runs narrow, standard or wide. Add a simple fit note to your listings ("true to size", "consider half a size up for wide feet") — customers appreciate it.
Frequently asked questions
Do golf shoes fit the same as sneakers?
Often similar, but it depends on the model and last. Classic leather-look styles can feel firmer than athletic styles. Always check the model's size chart and foot length.
Can I choose my own size ratio for a custom order?
Yes. For custom orders you specify quantities per size. For stock orders, you can mix sizes freely.
Which sizes should I order for my first test order?
Start with the core sizes that make up most of your market — typically the middle of the run — plus one pair of the smaller and larger sizes to check fit and demand.
